The launch of start-up E la Carte is currently making the tech news rounds. Developed by MIT drop-out Rajat Suri, the E la Carte is an interactive table-top device allowing restaurant diners to preview menus, order their meal, play games while they wait, and pay using the built-in credit card scanner.
Although many restaurants are already using I-pads for similar processes, the E la Carte claims superiority in its rugged design, one day battery life, and credit card scanner. Their business proposition to restaurants centers around improved waitstaff efficiency, increased profits (via interactive “upselling”) and enhanced diner experience.
Beta-tested in Boston, the new device will make its pilot debut in twenty San Francisco restaurants.